Milwaukee. Home of Beer and FM102/1

WLUM-FM (102.1 FM) is a commercial radio station in Milwaukee, Wisconsin. The station airs a Alternative rock music format branded as “FM 102.1″.

The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WMCS and Shamrock Broadcasting’s WLDB as a group called the Milwaukee Radio Alliance.

• 1979-82: “The Station With A Heart” (Jazz/Disco/Soul)
• 1982-83: “LOVE102″ (Urban Contemporary)
• 1983-88: “HOT-FM” (Urban Contemporary/Rhythmic Top 40 )
• 1989-1990: “HOT 102″ (Urban Contemporary/Rhythmic Top 40)
• 1991-1992: “HOT 102″ (Rhythmic Top 40)
• 1992-1994: “HOT 102″ (Urban Contemporary)
• Mid-1994: “HOT 102″ (CHR)
• August 1994-June 1998: “New Rock 102ONE” (Modern Rock)
• June 1998-December 1998: “102ONE WLUM” (“Great Rock, Real Variety”) (Adult Album Alternative)^[6]
• December 1998 – August 2001: “ROCK 102ONE” (Album-oriented rock)
• August 2001 – June 2002: “ROCK 102ONE” (Active Rock)
• June 2002 to April 2005: “ROCK 102ONE” (alternative rock)
• April 2005 – July 10, 2006: “102ONE” (“Milwaukee’s Alternative Station”) (alternative rock)^[7]
• July 11, 2006 – present: “FM 102.1″ (“Independent. Alternative. Radio.”) (alternative rock) ^[8]

We’ve had a lot of looks. We like this one the best. It was a lot better than this one, where we chased the Lazer.

FM102/1 Wiki