WLUM-FM (102.1 FM) is a commercial radio station in Milwaukee, Wisconsin. The station airs a Alternative rock music format branded as “FM 102.1”.

The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WMCS and Shamrock Broadcasting’s WLDB as a group called the Milwaukee Radio Alliance.

We’ve had a lot of looks. We like this one the best. It was a lot better than this one, where we chased the Lazer.

FM102/1 Wiki

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